A roadmap tailored to your business for growth
Step 1: Understanding
I first seek to understand your company, your product, your customer, and your goals. If you are unclear about any of these, I will work with you to develop an understanding for both of us. This is hands-down the most important step in the process.
Step 2: Research
I do some research on your market and your competition. This can involve a deep dive into your business, product, and buyer persona within the context of your stated goals. We will answer questions such as: what does your customer’s journey look like?
What you get: A really good feeling that I’m the right guy for the job.
Step 3: Ideation
I develop a strategy within a marketing plan uniquely tailored to your business. Prioritizing marketing actions that do in order of effectiveness. Here I will analyze your existing assets and start developing a strategy for low hanging fruit in your business for immediate results.
Step 4: Implementation
Like a hands-on marketing c, I often orchestrate and direct teams with 1:1 and group instruction. For smaller businesses and solopreneurs without in-house team, I can implement many of the strategies with my team.
Step 5: Split tests and optimization
For website copy, ad campaigns and landing pages, I can draft variants for split testing that will improve upon even our best-performing controls. Once the data collected, I craft the next winner.
What you get: Variants for testing and a reliable, CRO-savvy marketer who already knows your business and is itching to make you more money.
Like what you see? Have a question? Let’s talk!Contact me