MY PROCESS

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  • 1
    Understanding

    Understanding

  • 2
    Research

    Research

  • 3
    Ideation And Customization

    Ideation And Customization

  • 4
    Implementation

    Implementation

  • 5
    Ab Test

    Ab Test

  • Understanding
    1
    Understanding

    Understanding

    Step 1:Understanding

    I first seek to understand your company, your product, your customer, and your goals. If you are unclear about any of these, I will work with you to develop an understanding for both of us. This is hands-down the most important step in the process. If I don’t understand your business, I’ll never be able to help take you where you want to go.

  • Research
    2
    Research

    Research

    Step 2: Research

    I sometimes need time to do more research on your market and your competition. This can involve a deep dive into your business, product, and buyer persona within the context of your stated goals. We will answer questions such as: what does your customer’s journey look like?

    What you get: A really good feeling that I’m the right guy for the job.

  • Ideation And Customization
    3
    Ideation And Customization

    Ideation And Customization

    Step 3: Ideation

    Whiteboarding, mock-ups, brain-mapping, etc. Includes culling ideas that don’t work within your business model and prioritizing ones that do in order of effectiveness, then putting everything together to develop a strategy uniquely tailored to your business. Here I will analyze your existing assets and start developing a strategy for low hanging fruit in your business for immediate results.

  • Implementation
    4
    Implementation

    Implementation

    Step 4: Implementation

    Like a hands-on marketing c, I often orchestrate and direct teams with 1:1 and group instruction. For smaller businesses and solopreneurs without in-house teams, I can implement many of the strategies with my team or with the help of other freelancers.

  • Ab Test
    5
    Ab Test

    Ab Test

    Step 5: Split tests and optimization

    After briefly basking in the glory of a job well done, it’s right back to work. For website copy, ad campaigns and landing pages, I can draft variants for split testing that will improve upon even our best-performing controls. You share the data you’ve collected, I craft the next winner.

    What you get: Variants for testing and a reliable, CRO-savvy copywriter who already knows your business and is itching to make you more money

FIND OUT HOW I CAN HELP YOU

Like what you see? Have a question? Let’s talk!

Contact me