HOW CAN BAD RENTERS
IMPACT YOUR BRAND?

Kamel Ben Yakoub

HOW CAN BAD RENTERS
IMPACT YOUR BRAND?

HOW CAN BAD RENTERS <br> IMPACT YOUR BRAND? By

It seems like every time we refresh our browsers, a new invention or tech solution appears. From devices that prevent parties to online channel managers, there are dozens of cutting-edge products out there to help you manage your vacation rental business.

With all those bright ideas floating around, why choose to invest in a digital welcome book?

At Touch Stay, we like to think of digital welcome books as the perfect balance between personal and professional. Yes, they tackle the logistics of a guest’s stay — but they also help guests get to know you better by showing them your destination through your eyes. In an industry that’s so intensely personal, what could be more important?

Still not sure how you could benefit from a digital welcome book? Read on for our five reasons why your property shouldn’t be without one.

1. IT RELIEVES HOST HEADACHES

What’s the code for the door? How do I operate the dishwasher? Where do you keep extra towels?

Guests can be an endless source of questions. Sometimes, the constant barrage of phone calls and emails may make it seem like they actually enjoy interrupting your day. But the truth is that most guests dread calling for help — they’d much rather have all the answers they need than pester you for them one by one.

Digital welcome books let you store all of the nitty-gritty details in one easy-to-access place. Instead of emailing the access code, taping dishwasher instructions to the wall, and including the linen closet location on a welcome letter, you can point guests to one spot for all of the information they’ll need. Plus, they can share your digital welcome book with other people in their group so that everyone is clued in.

2. IT’S A WAY TO SUPPORT LOCAL BUSINESS

Learning the ins-and-outs of a community can take years. For guests who are blowing into town for a couple of days, it’s simply impossible to discover the various mom-and-pop shops, local favorite eateries and other hidden gems without a little bit of guidance.

That’s where you and your welcome book come in. Establish yourself as a go-to local expert by giving guests the low-down on what’s nearby — from your favorite breakfast joint to the best park or beach to avoid the masses.

Not only will this make you a rock star in your guests’ eyes, but it’ll also benefit local businesses nearby. And in a world where relationships between vacation rentalists and their communities can often feel strained, a gesture of goodwill goes a long way.

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